CRM - Customer Relationship Management
Customer Relationship Management is far more than software and hardware. It starts with a philosophy… that is turned into a strategy... that is designed to reduce costs and increase profitability by solidifying customer loyalty
CRM is NOT restricted to large organizations with big budgets. In fact most organizations are practicing CRM to some degree or another.
The implementation involves people, processes and technology. In many instances, the people and processes aspects take a back seat to the technology which usually leads to solutions that do not deliver to expectation.
If you would like to find out more, talk to us…